Heart&Stroke Health Check^TM Program

Eight out of every ten consumers are aware of Health Check™

• 78% of consumers are aware of Health Check¹
• 90% have seen the symbol on food packaging or in the grocery store¹
• 74% of consumers say that Health Check helps them make wise food choices¹

Consumers trust Health Check and the Heart and Stroke Foundation

• 80% of consumers trust Health Check because it is a program from the Heart and Stroke Foundation²
• 82% view the Heart and Stroke Foundation as a credible source of food and nutrition information²

90% of consumers understand the Health Check logo to mean “healthy”, “good for you”, and “approved by the Heart and Stroke Foundation”²

85% of consumers view Health Check as a program to help them make healthy food choices. The reasons why are:

• I want to eat healthy
• It is based on science/research/dietitians
• I trust the Heart and Stroke Foundation²

Health Check produces results:

• 74% of consumers are more likely to purchase a product if it displays the Health Check symbol.¹

¹ Lynn Plunkett and Associates. April  2008. 
² Ipsos Public Affairs, March 2008 
⁴ Ipsos-Reid Obesity poll.  September 2003.